The title itself is also inspired from the word plasticity, which denotes it has the capability to be stretched, molded or altered thus the objective of the advocacy - to mold the society's awareness about the effects of using plastics.
Plastic is a durable material made to last forever, yet 33 percent of it is used once and then discarded. Plastic cannot biodegrade; it breaks down into smaller and smaller pieces.
Entanglement, ingestion and habitat disruption all result from plastic ending up in the spaces where animals live. In our oceans alone, plastic debris outweighs zooplankton by a ratio of 36-to-1.
Filipinos alone discard more than 30 million tons of plastic a year; only 8 percent of it gets recycled. The rest ends up in landfills or becomes 'litter', and a small portion is incinerated.
There are tens of thousands of landfills across the globe. Buried beneath each one of them, plastic leachate full of toxic chemicals is seeping into groundwater and flowing downstream into lakes and rivers.
Even plankton, the tiniest creatures in our oceans, are eating microplastics and absorbing their toxins. The substance displaces nutritive algae that creatures up the food chain require.
Chemicals leached by plastics are in the blood and tissue of nearly all of us. Exposure to them is linked to cancers, birth defects, impaired immunity, endocrine disruption and other ailments.